To create fashion that is of world-class quality and aesthetic whilst continuously pushing fashion boundaries and growing his local market share and becoming the top menswear brand in South-Africa.
Clothing DNA
Ruald Rheeder is inspired by people from all walks of life and drawns design inspiration from various shapes, textures and colour – particularly in architecture. His design aesthetic focuses on fit, form and design – resulting in an effortless and wearable line that exudes style, sophistication and, most importantly, confidence.
Collection Inspiration
The Autumn/Winter 2015 collection is entitled 50 Shades of Grey. This collection takes us on a journey to find the perfect gentlemen. It is a look into luxury formal wear with a play on fit and form – silhouettes are clean and fitted, juxtaposed with the volume and drape of the garments which are more experimental. The color palette is in hues of grey and the collection includes new and exciting use of textiles. It also introduces new key pieces for every man’s wardrobe, taking us back to the days of power dressing and paying homage to the man who dresses for success.
Awards / Accolades
2011/12 – Best New Designer YDE
2012/13 – Most Consistently Excellent performing designer YDE
2013 – South Africa Representative Kenya Fashion Week
2013 – South Africa Representative Mozambique Fashion Week
2014 – Guest Judge – Next Top Model Sweden
2014 – Opulent Living / Mercedes – Benz Top 10 Most Influential Designers
2014 – South Africa Representative Hub of Africa Ethiopia Fashion Week
2014 – Most Growth/Improvement year-on-year Award (Young Designers Awards)
2014 – Most Consistently Excellent performing Designer (Young Designers Awards)
2014 – Most Innovative Design Contribution Award (Young Designers Awards)
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