Tart is a Cape Town based ladies’ wear brand established in 2001 by designer, Cari Stephenson. Tart clothing strives to be the label of choice for women who lead active, enquiring lives and are looking for simple, fuss-free pieces to slip on and go. With the energetic spirit of the brand always at the forefront of our design, Tart pieces transcend seasonal barriers and provide comfort while never compromising on style. Although the brand is always current, it is not trend driven and each piece has the potential to become a wardrobe staple. Tart aims to be commercially accessible, with quality, style and affordability as key factors in garment production. Tart is proudly South African and all items are produced locally – both in-house and through CMT. CLOTHING DNA Although Tart has its roots in the tee-shirt, the brand has evolved to include all aspects of leisure wear. Simple silhouettes and cleanly cut, soft jersey knits are the cornerstone of each range. Dresses are a staple of the Tart look, with fit, ease and wearability at the heart of each design. Tart dresses incorporate inner support and linings so that the wearer feels as good as she looks. Tart clothing fuses a sport lux approach with signature in-house-designed prints to create collections that stand out from the crowd. COLLECTION INSPIRATION With a nod to the 70s, this season the Tart woman is feeling empowered, emboldened and very sensual. This collection is based on women’s many character roles and “alter egos”, real and imagined, which all fit together to form each individual woman. The print is bolder than ever and the colours used – red, purple, black and gold – are associated with passion, opulence, sophistication and luxury. Amid varied silhouettes incorporating draping, fluidity, volume and tailoring, Tart has played with diverse textiles including chiffon, leather, suede, silk, jersey knits, 100% wool suiting, velvet and chain mail. And the hand knotted fringing from winter ‘14 is back with a bang this year! AWARDS/ACCOLADES 2012: Solange Knowles chooses to wear Tart on the cover of Elle Magazine SA (November)
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